In today’s world, business is getting tougher as the competition is now more aggressive than ever. Many sales and marketing techniques are now obsolete, and as a result, large companies and small business owners are losing a lot of business.
We are living in the Information Age; Only the strongest businesses will survive..
The internet has changed the way people shop and make buying decisions. It has provided a place for everyone to share their thoughts, experiences, and opinions. People now have a place to research goods and services before making their purchase. Last month, over 45 million people used Google to search for reviews. Not only do they research the products, but they can find out where to buy them, and even find the best prices at the click of a button. This has made it harder for companies to market their products and for the salesman to make his pitch effective.
Entreprenuers need to differentiate themselves from the competition in order to stand out from the clutter. In todays world, you can’t just own a business; you have to be the business!
It doesn’t matter whether you’re in a retail or service business, you can take yourself to a whole new level of success by becoming your business. What do I mean when I say “Be the Business”? I mean to put yourself in a position where people prefer you and your products over others.
Here’s how to do it:
Provide Quality: The quality of your product says a lot about you. If you are willing to sell something of poor quality, it shows that you are willing to settle for less. Your product represents you!
Strive to be the Best: Look at your competition and come up with strategies to do things better than them.
Be Original: Come up with original ideas. Be creative.
Earn Respect:Work so hard that people have no choice but to respect you and what you do.
Keep Improving:Search for ways to be better. Improvement has no peak. Continue to set goals, one after the other.
Become an Expert:Master your trade. Continue to learn your business and gain expertise in your field.
Be Credible: Build your credentials. Earn certifications, training, degrees, and awards. Your experience can also be credentials.
Inspire Others:Be inspirational and set an example for others. Your success will influence others.
Grow Your Following: A following can come from anywhere, whether it’s from your cliental base or just about anyone who is influenced by you.
Become a Commodity: Become valuable to others, add value to your business, and become a resource for people.
Build your Empire:Continue to reinvest in yourself and your business. This will make your enterprise grow to be more powerful and far ahead of your competitors.